Smells fresh and dog loves it. My dog is sensitive to all meats and grains. It has been hard to feed her just fish based dog food and she gets very tired of the one brand I found previously that didn't irritate her. But that was dry hard kibble and this is semi moist and smells actually like fish.. like real food! And retains it's nutrition w gentle processing. She is so happy to be eating more "real" food. Her belly rash does seem less inflamed and less itching this past wk. And I'm looking forward to her being more full vs same volume of dry food as she seemed to always be hungry and would search for cat poo to eat outside if I didn't top her old food w additional egg or veg.